Disney Snap

This watch uses the unique power of magnetism to snap together on your wrist. Alchemy Labs developed the Snap watch from concept to production for Seiko and Disney. We engineered the steel snapping back plate to provide versatile functionality while reducing tooling costs for the demanding consumer toy market. By utilizing a stamped steel clip the Snap watch can be removed from its wrist band and snapped to just about anything, transforming the way we express time.